Thursday, January 11, 2018

Spanish Language Food Tech Website


Check out the new Spanish language website launched by Katia Miura -- our Blueberry FoodTech Representative in Latin America.   The target audience includes food manufacturers and importers in some of the rising Latin American countries including Colombia, Costa Rica Guatemala and of course-- Estados Unidos!  

USHBC Latin America Site

Here are some snapshots.  

All the news about current activity in the region.  Frequently updated!  This includes our upcoming seminars in Colombia and New Product Award for Colombia.

Welcome, visitors can read our quarterly newsletter -- this one on traditional blueberry bakery formulas!   


The history of USHBC

Latin Americans like their foods sweet!  Here are some excellent formulas including the very popular blue-tortas introduced last year in Mexico City!

Check out the very interesting new products developed in the region.   Just like Asia-- Latin Americans associate blueberries with beauty and skin care.

Locos por Muffins!  Yes, the region is also going crazy for this new to the region concept!  

Manufacturers, importers, distributors and consumers alike can contact Katia for information anytime.  We are making new friends daily!

Friday, January 5, 2018

Hana's Excellent Adventure in Laos

Hana -- our mighty motorcycle riding Blueberry FoodTech in Vietnam --called me up Christmas day and told me she was headed to neighboring Laos to check out the market for blueberries.
Welcome Hana to the Lao People's Democratic Republic!

Here is Hana.  Watch out -- she drives her scooter very fast!  (as do all Vietnamese)  Note the image of Ho Chi Minh in the background!  Hana holds BS degrees from Ho Chi Minh University in Food Science and Biotechnology.   Now she scoots all over the region introducing food processors to USA blueberries!

You probably have not thought much about this mysterious land of around 7 million.   This was of course the location of the infamous Ho Chi Minh Trail during the war.  Today, you probably have neighbors from Laos who fought alongside US troops, then moved to America after the war.  Many grow strawberries or operate donut shops.  

Laos is one of the last Communist countries on Earth and the motto: Independence, Peace Independence, Democracy, Unity and Prosperity.

Silently, this traditional and mysterious country has risen from the rice paddies into one of the fastest growing economies in the region.  

Note: taking photos in this country is still difficult so pardon the angles.   All of a sudden they have an international airport, a state airline.  The World Bank has invested billions into hydroelectric plants in the North.   Investors from throughout Asia -- especially South Korea are developing housing, grocery stores and all sorts of business enterprises.  Interestingly enough -- few donut shops.  We have been told that the Laotians are not crazy about the donuts just think of it as a great family business in USA.

So, hold onto your helmet -- Here is Hana's tour of Laos!

US Blueberry growers held strategic planning meetings in 2017.   Finding and developing new high value markets overseas was a high-ranking priority.   Hana's Southeast Asian FoodTech campaign carries out this directive.   Although most emphasis is on Vietnam and the other "Tiger Economies" such as Thailand, Singapore, Indonesia and Malaysia  -- the emerging markets are also on the long- term target list.   One big takeaway from Hana's Excellent Laotian Adventure is that countries like Laos, Cambodia and Myanmar are now being developed as food processing centers.   With abundant skilled labor (no unions) energy and raw materials -- Korean, Japanese and European (Mainly Scandinavian) companies are setting up shop in the region.   Won't be long until we see the Real Blueberries Seal in the land of Muang Lao!

Friday, December 22, 2017

USHBC Delivers the Next Big Thing

Food manufacturers start the day reading the "trades."  These are the magazines like Food Technology, Food Processing and others.  They want to see what is new.  Especially want to see what the competition is doing.  They look for new ideas, new products and "The Next Big Thing!"

USHBC continues to publish articles in these magazines.  We weave the blueberry messages into scheduled editions like Nutraceuticals, Superfoods and Ancient Grains.  Editors call us because we deliver interesting and factual content that their readers look for!

This year -- the big message is Real Blueberries!

Take a look.  The value of the publicity generated this year exceeded $230,000!

Here are a few examples from 2017!

Monday, December 18, 2017

A Beautiful Promotion in Taiwan

Beauty Sells in Taiwan!  The market of 22 million was the first country outside of Japan for NABC and USHBC promotions.  Our first promotion in 2000 was called the "Blue Gem"

This ad was placed in the Women's and fashion magazines.   The subtle association of beautiful blueberries was a natural as for centuries, fruits of all kinds including blueberries have been associated with traditional Chinese medicine and skin care.

Blueberry shipments -- especially fresh -- rose to more than a million lbs in 2012!  For a small country this is very-very good!   

What goes up -- must go down, and last few years the fresh sales have lagged.  At the same time, processed blueberry sales including frozen and dried have risen -- thanks to the work of USHBC-FoodTech.   

Our Mandy Chen in Taipei (Blueberry Mandy) received a call from Wellcome Supermarket -- the leading chain in the region.   They wanted help to promote fresh California and Oregon Blueberries.    In five days, Mandy organized promotions at 17 marquee stores all over the Island and 50 days of sampling and promotions.  Here are some of the activities.

What really kicked things into high gear: Advertising and online promotions focusing on blueberries and beauty..

Results: We made a difference!  Sales all over Wellcome chain reported big spikes in sales.   Blueberry Guy visited Taiwan and saw the action and sales were brisk and spirits high at Wellcome. Sales rose -- and that is always expected from promotions.  But, what was encouraging was the re-vitalized "beauty positioning" of fresh blueberries in the marketplace.   It was the talk of the trade and Wellcome is ready to do more!  The fresh sales have also energized the processed area as well!

In short: A quick decision by Blueberry Mandy and an industry investment of $6,700 resulted in a quarter million USD gain in sales

Congratulations to Blueberry Mandy!

Thursday, December 14, 2017

India Processed Blueberry Market Continues to Grow

When USA first approached India, we anticipated a market for fresh blueberries.    After USHBC primed the market with the USDA-FAS Quality Samples Program (QSP) we began to see continual growth of processed blueberry use in food products.

Indian Food Industry:
>$250 billion industry
>14% of Indian GDP

New Product Use:

Interesting Products:

Friday, December 1, 2017

Sunyong Lee Attends Shoei Expo

What makes overseas promotions work?  Importers and distributors of course.  

In Japan, USHBC works in teamwork with a number of frozen, dried and fresh importers.  Just like back in the USA -- these important "Channel partners" visit the factories, company offices, and continually develop good customer relations.

  • 150 exhibitors
  • 5,000 visitors

This month, Sunyong Lee -- our Blueberry FoodTech Ambassador in Korea visited Japan to attend the 70th Anniversary Celebration of Shoei Foods.   This company is one of the major importers of dried and frozen blueberries.   USHBC is thankful to Shoei Foods for the invite and all that they do so help build the market for blueberries in Japan!

Thursday, November 30, 2017

Real Blueberries in Food Technology Weekly Newsletter

Members of the Institute of Food Technologists (IFT) receive a weekly newsletter with information on food industry news and trends.
Look what they see when they open the newsletter!